Why Sustainable Fashion is Important?

Sustainable fashion is all about creating clothing that is ethically sourced, manufactured and is eco-friendly.

You won’t be surprised to know that the fashion industry is one of the most significant contributors to climate change. It accounts for around 10% of greenhouse gas emissions and 20% of water wastage. On top of that, textile mills mostly use toxic chemicals, plastics, and other non-biodegradable raw materials. All these put not only our planet in grave danger but also the people engaged in this sector.

So, sustainability fashion is only the factor that can break this vicious cycle and promote a better environment, better working conditions, and a better future.

How is it different from other cotton types?

We manufacture our clothes using 100% organic and recycled cotton, which is free from GMO and is grown using natural seeds. It costs the farmers less and our earth a lot less with minimised water and energy use.

The cotton we source is:
* Pure
* Chemical-free
* Cruelty-free
* Sustainable
* Eco-friendly

How is it sustainable?

The organic cotton we use is produced without using any pesticides and chemical fertilisers. Thus, its production eliminates the permeation of toxic chemicals into the environment.

The quality of the fabric we use is better than conventional cotton, and it does not have any adverse impacts on our planet and people associated. Our fabric is sustainable because it:

* Promotes fair trade
* Saves energy & water
* Reduces global warming

How does it not harm any labour at the factories?

We ensure to source 100% organic cotton that is produced fairly & indigenously. Organic cotton production does not allow forced or child labour and is one of the torchbearers of fair trade. Also, organic cotton production falls under the International Labour Organisation (ILO) conventions, guaranteeing workers’ rights and working conditions.

So, no child or forced labour, no discrimination, and no inhuman treatment.

What makes this type of clothing better than other types?

Clothes made from 100% organic & recycled cotton are:
* Softer
* Hypoallergenic
* Durable
* Looks better
* Eco-friendly
* Guilt-free

Our Packaging

Most recycled packaging materials are non-compostable, which means they cannot be absorbed in the soil and end up in landfills. But the packaging materials we use are manufactured ethically from 100% plant extracts, making them recyclable and 100% compostable.

Our recycled packing materials stand out, much like our products, as they can be recycled easily at home by the customers. They need to put them in the soil, and they will convert into fertilizer within 30- 180 days.
So, no landfills, no wastage, and lesser pollution!